Meet the King of CRM for Real Estate

Real Estate Conference 2016

Where: Andalucía Lab – 15.9.2016 at 9:45am

Address: Ctra. N-340, Km 189.6 29604 Marbella (Elviria)

Duration: approx. 3 hours

Entrance: Free but obligatory registration

Language: English mainly with a Spanish Q&A session

Target Audience: Real Estate Agencies

Organiser: OptimaSys Group Spain S.L.


  • Adrian Mutti (Moderator)
  • Geert Rillaerts (OptimaSys Group Spain)
  • Carly Unwin (Real Estate professional)
  • Rodrigo Espinosa (Dow Jones – London)

More info: call 952 770 306 or email

In collaboration with:

crm for real estate events

This conference is intended for Real Estate agencies who are conscious about the need to:

  • Improve ways to reach their target audience in an ever more competitive market in this all-digital age;
  • Learn about new ways & tools to achieve the above and survive this New Economy;
  • Better understand how to comply with mandatory laws specifically for Real Estate businesses.

Predictions of the future of Real Estate business on the Costa del Sol include:

  1. More agencies will enter the market saturating it even more;
  2. Serious businesses will further increase investments in digital marketing setting themselves farther apart from small or starting agencies;
  3. More intelligent sharing of properties, without duplication of content between agencies, is needed and new software solutions are needed as the current antiquated property systems cannot provide this;
  4. Own listings will become one of the key winning factors;
  5. More agencies will be fined for not complying with laws and regulations;
  6. Managing and commercialising new construction projects will gain even more importance for which agencies need new tools and ways to handle them.


  1. Opening by Marbella Town Hall officials at 10:00
  2. The Future of Real Estate Businesses
  3. Official Launch of “Optima-CRM for Real Estate®, Powered by Dow Jones
  4. Tools to Win in the New Economy
  5. Risk & Compliance in Real Estate
  6. Questions & Answers
  7. Networking

Practical information:

Attendees are expected to arrive latest at 9:45 but are welcome from 9:30 as to have the opportunity to network with colleagues in the industry. Start of the event (all seated) is at 10:00 in the auditorium.

The event will also be the official launch of the all-new Optima-CRM for Real Estate which is a brand new solution tailored to the way you do business. Optima-CRM is an answer to all the complaints many real estate agencies have raised about the current antiquated property systems + introduces all the tools you need to win in this digital age.

The conference is held in English, with an optional slot for Spanish speakers (FAQ).

mapsHow to get to Andalucia Lab: see directions on a map.


Register here (obligatory):

No. of attendees:

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