What defines a great website? Design, ease-of-use, functions, speed of navigation, being found in search engines, up-to-date information, content that’s different from competitors, fully responsive for any device and operating system, etc. Anyone can create a good design and implement it in HTML on any technology…that’s not where the secret to success lays. Original content however that’s SEO-optimised, frequent updates, speed in navigation…those are the keys to winning online.
Content: you need a technology that allows the user to make updates easily and instantly, and add all the SEO elements required to compete online. Updates must be instant and preferably can be managed in one central locations (real-time property updates, blogs, page contents, translations, etc.).
Speed: the latest technologies like AngularJS 4 allow for virtually zero latency in navigating. This is not only excellent for Google ranking (it’s an important SEO parameter), it also provides an exceptionally positive user experience.
Hybrid technologies: combining AngurlarJS with pure PHP coding allows to hit all nails on the head, and not just for speed, but also in terms of indexability for Google ranking and compatibility with older web browsers so you leave nobody in the cold!
All-in-one solution: providing the integration of this innovative technology within the Optima-CRM solution achieves all of the above necesities to win online. The Optima-CRM built-in CMS (Content Management System) allows manage all contents of your website(s) in one central place, where updates are instant and easy.